Live selling analytics

Know exactly what your Whatnot shows earn you.

Drop in your Whatnot earnings export. notstats turns those raw rows into profit and loss, fee analysis, category winners and a heat map of your best selling months.

Profit & loss

See income, fees, net profit and margins from your earnings exports, separate from estimated show figures.

Costs & fees

Track goods, giveaways, shipping, materials, staff, travel and other costs by year, month or week, alongside Whatnot fees.

Accountant-ready reports

Review monthly, quarterly and annual financial summaries. Download a CSV or print your accountant summary to PDF.

Trends & projections

Follow sales and profit trends, rolling averages and estimated three-month projections based on your history.

Show performance

Turn show-insights exports into clear graphs of audience, watch time, buyer conversion and follower growth.

Single-show engagement

Explore impressions, estimated show entries, average watch time and the split between new and returning buyers.

All-time seller totals

See total views, viewer and buyer visits, followers gained and watch time across your imported shows, plus average order value.

Best sellers & heat maps

Find your strongest items, categories and selling periods with visual comparisons and sales heat maps.

One upload, growing history

Import earnings and show-insights files together. History builds in your account, duplicates are skipped and missing earnings months are flagged.